What is Google Adwords?

Google adwords is the most intelligent tool that you can use on the internet to advertise to your target market. It means that your ads will appear in promotional sites and blogs that are relevant to the subject, and the service or product you sell. In addition, Google AdWords allow you to appear on the first pages of Google and are always closely related to the search terms of each individual user.

How does Google Adwords work?

Each adwords advertisement that we create is designed on the basis of a series of keywords that describe your company's products or service. When a user searches on Google using one of these words or any other related words, your ad will appear in the first pages displayed by Google. The user who clicks the ad is linked directly to your website or any pages created specifically for the promotional campaign. This same logic is applied to adwords on other sites and blogs. If even a single article talks about topics related to your business, your ads will appear among them. Thanks to this dynamic, your ads will appear only to users interested in your product sector.

Create an effective ad: choose good keywords

It takes very little to start to advertise with adwords . Discuss with us what is the strategy and the key words that may be more functional to your campaign. Decide your daily budget to invest and then leave the rest to us.

Adwords campaign management.

The strength of AdWords also lies in the possibility to monitor the statistics of clicks and views, an essential tool to calculate ROI and therefore the effectiveness of the campaign itself. We can then monitor the traffic and possibly intervene in real time to increase the quality of results and the percentage of conversions (visit / contact).

How much is Adwords?

With Google AdWords you decide how much to spend and based on the results, you can decide to increase or decrease the amount you spend. There is no minimum spending requirement, only an activation fee and start-up charge. You decide the daily spending limit based on results and your willingness to invest. You can also specify how much you're willing to pay for each click or word.

Pay for the results, not the chatter.

You can choose to pay only for the clicks your ads receive (with the offer based on the cost per click) or only for the views the ads receive (with the offer based on the cost per thousand impressions). Every business sector has its search volume and competition, and thanks to this data, you can know in advance how much to invest and how much you can get. No advertising tool offers you an opportunity like this.